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Peter Drucker on Managing Enterprise 2.0

As organizations hurtle through the accelerating pace of change and try to find their place on the table, it is refreshing to go back to basics and find clarity and direction. The changes in technology broadly referred to as ‘Web 2.0′ are here to stay and have caused stodgy enterprises to take notice – to reinvent themselves as ‘Enterprise 2.0′. Lost in the technology or people focused debate are the basic time-tested management principles best articulated by Peter Drucker.

According to Drucker, the purpose of an organization is to enable ordinary human beings to do extraordinary things. Also, organizations need to give ‘knowledge workers’ control over their work and environment, allowing teams to work towards broad business objectives instead of prescriptive plans.

If you think about it organizations conforming to Drucker’s vision will by definition be ‘Enterprise 2.0′. Technology, processes and organization structures are all components for the roadmap to get to that milestone.

Greg Lloyd (@roundtrip) has a terrific take on this debate. He declares himself a Strict Druckerian as opposed to the Technarian and the Proletarian.

I think we are all Druckerians if we stop and think about it.

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Tweets on 2012-01-28

  • “@milouness: You can lead a horse to data but you can't make him think. HT @AnnMQ#
  • “@rogerdooley: Overstock is now over the top w/remarketing; getting daily emails abt stuff I looked at a wk ago. Calm down, guys!” << #spam #

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  • “If you think you know it all then you're not talking to enough kids.” via @LeadToday @Leadershipfreak #
  • 39 plural forms that might confuse writers bit.ly/zWJJvz #writingtips RT @MarkRaganCEO @2cre8 << Kudos! Now, is that singular or plural? #

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Tweets on 2012-01-25

  • Outcome-based Marketing: Importance of Conversion Streams http://t.co/sVkCftZm by @JohnLeavy via @Bob_Thompson << Nice, but remember #ZMOT #
  • “@rwang0: The bottom line. We're moving fr transaction to engagement. You'll need new org, processes, and tech http://t.co/nqPpgu5q #be20

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Tweets on 2012-01-24

  • Plancast Dies- http://t.co/VPW8D5Pi < Hope EventBrite or Meetup acquires it, via @EventMB @utollwi << +1. Apparently forgot to make money. #

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Tweets on 2012-01-18

  • “@lisajanPA: So there I was, getting ready to finish reading my book when….SQUIRREL! http://t.co/A76JlauF” << For curious minds. #
  • @IBMWebSphere_KA Thanks! in reply to IBMWebSphere_KA #
  • “@joshk: OH: just had lunch with 6 really influential people. Did my Klout go up?” << Heh. #
  • “@MartinHanlon: My iPod has 120Gb of storage. My camera has 64Gb. My enterprise email is limited to 175Mb. In 2012. #Anger ” << #CIO #

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Tweets on 2012-01-17

  • “@newscientist: Wheeled robot uses tail to land like a lizard http://t.co/HfoG10LA #video

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