Expedia on SOA Bandwagon?

Looks like Expedia is maturing its SOA (Services-Oriented Architecture) strategy. Its recent purchase of an Enterprise Services Bus shows that it has continuing plans to componentize its architecture and use the SOA strategy to scale its technology and its business.

Using this (new) architecture demonstrates good intentions and strategic thinking, but only time will tell if this will take Expedia places that it wants to go…vacation packaging and corporate travel, by the latest reckoning.