Why do we try to automate as much as we can - in the business world and in our own lives? The hope is that our routine and defined activities should take as little of our time as possible - and we have more time to spend on the fun things like doing nothing or inventing sliced bread 2.0.
So, when Allan Wille from CRM Daily wrote recently that the End-Game for Business Intelligence is to create sophisticated Dashboards, I was pleased to find James Taylor of ebizQ taking exception and inviting everyone to, “[please] kill me now….”
I agree wholeheartedly with James when he says
Surely the endgame for BI must involve some kind of predicting of the future, some looking forward?…….. why show them a dashboard when we could program the systems to ACT? Enterprise decision management would use this same data not to display a pretty graph on some marketing directors desktop, but to make the CRM system, the website, the call center and everyone involved in the organization act more intelligently.
Dashboards are good and relevant in some situations, but the goal is to have business rules drive and automate as much decision-making as possible. The rules themselves need to evolve and become sophisticated enough to ’sense’ the environment and the context based on raw data feeds - on our way to the Intelligent Enterprise.
With sophisticated systems doing this intelligent work what do the people do? They can now take the next unstructured problem and put structure to it - in a constantly escalating endeavor to tame the next market and the next competitor, or to discover the next breakthrough product.
Let’s not spend time doing things that machines are better at!
1 Comment
January 15, 2008 at 11:43 am
Thanks for the shout out. I’m glad you liked the post - for a second I thought you were agreeing that people should “kill me now”
I’ve added you to the blogroll and will follow your posts with interest.
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