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	<title>Comments on: Follow thy Customer</title>
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	<link>http://structuredthoughts.com/2008/01/20/follow-thy-customer/</link>
	<description>Business Innovation with Architecture, Processes and Technology</description>
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		<title>By: links for 2008-01-23 &#124; Smart (Enough) Systems, the blog</title>
		<link>http://structuredthoughts.com/2008/01/20/follow-thy-customer/comment-page-1/#comment-12</link>
		<dc:creator>links for 2008-01-23 &#124; Smart (Enough) Systems, the blog</dc:creator>
		<pubDate>Wed, 23 Jan 2008 08:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://structuredthoughts.com/2008/01/20/follow-thy-customer/#comment-12</guid>
		<description>[...] Follow thy Customer « Structured Thoughts Nice post with a link to story about customized ads being delivered to shoppers as they shop - EDM in action (tags: customer experience loyalty)   No tag for this post.   A post from the Smart (Enough) Systems blog  This entry was posted by jtaylor on Wednesday, January 23rd, 2008 at 12:24 am and is filed under Links. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]</description>
		<content:encoded><![CDATA[<p>[...] Follow thy Customer « Structured Thoughts Nice post with a link to story about customized ads being delivered to shoppers as they shop &#8211; EDM in action (tags: customer experience loyalty)   No tag for this post.   A post from the Smart (Enough) Systems blog  This entry was posted by jtaylor on Wednesday, January 23rd, 2008 at 12:24 am and is filed under Links. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]</p>
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		<title>By: James Taylor</title>
		<link>http://structuredthoughts.com/2008/01/20/follow-thy-customer/comment-page-1/#comment-11</link>
		<dc:creator>James Taylor</dc:creator>
		<pubDate>Tue, 22 Jan 2008 17:49:24 +0000</pubDate>
		<guid isPermaLink="false">http://structuredthoughts.com/2008/01/20/follow-thy-customer/#comment-11</guid>
		<description>Nice example of moving to proactive loyalty - wish I had known of it when I wrote this &lt;a href=&quot;http://smartenoughsystems.com/wp/2008/01/16/using-edm-to-keep-loyalty-where-you-want-it/&quot; rel=&quot;nofollow&quot;&gt;post&lt;/a&gt; on how decision automation can improve loyalty as it is a perfect example. The data is only made useful by the ability to make smart decisions as the customer shops. Very nice.
JT

James Taylor
Author of Smart (Enough) Systems with Neil Raden
Blog at &lt;a href=&quot;http://www.smartenoughsystems.com/wp&quot; rel=&quot;nofollow&quot;&gt;www.smartenoughsystems.com/wp&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Nice example of moving to proactive loyalty &#8211; wish I had known of it when I wrote this <a href="http://smartenoughsystems.com/wp/2008/01/16/using-edm-to-keep-loyalty-where-you-want-it/" rel="nofollow">post</a> on how decision automation can improve loyalty as it is a perfect example. The data is only made useful by the ability to make smart decisions as the customer shops. Very nice.<br />
JT</p>
<p>James Taylor<br />
Author of Smart (Enough) Systems with Neil Raden<br />
Blog at <a href="http://www.smartenoughsystems.com/wp" rel="nofollow">http://www.smartenoughsystems.com/wp</a></p>
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