- RT @lstigerts: Wow, we have EQUATIONS here to quantitatively assess social media efforts! Amazing. #AMAAquent << #smtravel people, fyi. #
- @KeenerGuy: Conversation w/ Starbucks is with multiple people, not just FB twttr acct << Yes, all the more difficult to have consistent msg. in reply to KeenerGuy #
- RT @Susantravels: FB Connect inplementn to site booking paty – @TravelMuse saw 30% conversion increase. #smtravel << FB = Commerce platform #
- RT @iMediaMichelle: Travel category is a "late-bloomer" to Facebook; there is little competition. Via FB #smtravel << Uh-oh. Secret's out. #
- RT @Susantravels: SM specialist v. in-house: FB's Boland- need to "invest to learn" to drive ROI. Sounds like SEO. #smtravel << It does. #
- RT @TravelSocial: Can Starbucks truly have an "authentic relationship" with 3 m FB fans? Is using a coupon engagement? #smtravel << Well? #
- To find social media tools that match your business objectives, see this chart: http://ow.ly/1qQb1 via @hmarketinghelp << Very useful. #
- @hharteveldt Question- Are companies using regular ad agencies for soc media campaigns, or do they rely on 'internal' teams? #smtravel #
- @hharteveldt Question for ROI panel- Are companies using regular ad agencies for soc media campaigns, or they rely on 'internal' teams? in reply to hharteveldt #
- For parents & teachers: how to guide children in using Twitter! http://j.mp/dlrkzD /by @FSecure via @eric_andersen << Good for everyone. #
- The Delicate Art of Unauthorized #Innovation http://bit.ly/dAOITw via @GAStroz << Don't kill informal w/formal or 'formalize' the informal. #
- SAP's wasted passion http://bit.ly/cUjCFC by @dahowlett << Good read on SAP's failure to harness its impressive Community Network. #
Structured Thoughts
Business Innovation with Architecture, Processes and Technology
