- Penn State field study report – Rev Mgrs & Sales Mgrs far apart. Need more collaboration and *common* perf measures. #hsmaisc #
- Panel agrees that problems bounce across deptts until it is too late. Info silos exist. But blaming 'complexity' not org structure #hsmaisc #
- "Rev Mgt & Internet Mktg need to work together – not have one position with both responsibilities." #hsmaisc << Totally disagree. Org struc #
- "Revenue Mgt & Internet Mktg: Conversion or Collision?" – Panel << Former is desired but latter is reality. Bring down the wall! #hsmaisc #
- Hotel Distribution Panel Q's – Can Rate Parity be enforced? Can we compete with Google, OTA's on content? Good debate on Y & N. #hsmaisc #
- RT @iMediaMichelle: New service TopGuest enables hotel guests & travelers to earn rewards for social check-ins http://bit.ly/9VoSZI #hsmaisc #
- Billboard Effect -Higher visibility on Online Travel Agency website increases sales on direct channel. OTA becomes mktg, not distbn #hsmaisc #
- Online Travel Agencies help consumer shopping – and helped shift demand to non peak days – smoothing demand. #hsmaisc << Win Win all around? #
- Key findings being discussed after lunch. #hsmaisc (@ Hsmai w/ 2 others) http://4sq.com/9oia9y #
- .@NigelFenwick Sure, but Hoteliers are nice people and do not want to be seen as gougers. Don't double rates when ashcloud hits. #hsmaisc in reply to NigelFenwick #
- @eric_andersen User interfaces are the next frontier. These ideas are bound to take root. Commercial viability disc next. in reply to eric_andersen #
- Segmentation will be defined more by behaviour than by demographics or channels- Kurien, Highgate #hsmaisc #mr #smm #
- Market Aware Pricing -Rubicon relies on shared pool of demand data contributed by all industry players #hsmaisc << Requires coopn. Scalable? #
- Low demand & Transparent pricing makes market share more critical. And this could be long term mkt framework. *Price Position* imp #hsmaisc #
- Pricing strategies – Differentiation, Versioning & Pricing Plans. A healthy mix of all is needed for maximising profits. #hsmaisc #
- "Discounting will not hurt branding since customers understand demand & supply". << I don't agree. #hsmaisc #
- How many employees have *confidence* in their company's products? And in the prices being charged? Value Statement is key here. #hsmaisc #
- Pricing should not be governed by revenue targets, but by what is being charged by the next best competitor. This basic gets missed #hsmaisc #
- Pricing is not about marking up costs. It is capturing the value that customer places on product. Umbrellas Price 2x in storms #hsmaisc #
- Pricing is an underutilized strategy because you either have Tips-books or Complex Econometric models. Nothing actionable for Mgrs. #hsmaisc #
- Pricing is an underutilized strategy because you either have Tips-books or Complex Econometric models. Nothing actionable for Mgrs. #hsmaic #
Structured Thoughts
Business Innovation with Architecture, Processes and Technology
