Author: Gagan

Controlling the Corporate Message? The PR Tight-Rope Walk

The wall between ‘internal’ communications and ‘corporate’ (external) communications is being chipped away. Why spend resources on shoring up the wall and in crafting the pristine external message? Some of those resources are better spent in creating one consistent message for everyone. Employees are the best brand ambassadors besides being customers too.

Reducing Complexity to Manage Better

Emma Stewart writes today in a Harvard Business Publishing blog about the futility of Scenario Planning exercises, saying that .. if you want to avoid fixes that fail and move towards sustainability in today’s complex operating environment, I invite you…

Business Processes and CRM Systems

Ann All is pointing out the convergence between Customer Relationship Management (CRM) systems and Business Process Management (BPM). She writes Too often CRM is a disjointed mishmash of departmental or divisional activities. CRM touches a number of enterprise systems, including…

Tales from Two Worlds – On the Same Planet

The Transportation Security Administration (TSA) holds back a passenger carrying the new MacBook Air laptop….not able to believe that it has ‘no hard-drive’. A Freshman trying to use Facebook for homework study group is facing expulsion. All these students are scared…

Learning from History

The Economist has a story on why Japan lost the mobile-phone wars to Scandinavia, Korea and others despite having been a pioneer in technology and usage of mobile devices. Japanese players are doing alright within Japan and still provide high-value components…

Gamers make the Best Employees

Brent Hutchison John Seely Brown and Douglas Thomas recently wrote on a Harvard Business Review blog about the Gamer Disposition – an attitude and set of traits that are ideal for today’s employees. He writes that Today’s multiplayer online games are large, complex,…

The New Heroes -The Adaptables

‘Being adaptable’ is one of those backhanded compliments. It can have negative connotations associated with being wishy-washy, spineless, impressionable, naive, crafty, calculating, opportunistic and similar. Despite this the history of civilizations is full of examples where adaptation was critical for…

Follow thy Customer

ShopRite grocery stores have just started beaming customized ads to shoppers through their computerized shopping carts – as part of a Microsoft Atlas technology roll-out. Microsoft will deliver the ads based on data obtained from ShopRite’s customer loyalty cards, according to…