Category: Trends

ManMachine & The Humanity Dilemma

Efforts are underway to ensure that our robot servants stay within the the bounds of ethics – and within human control. We fear that embedding too many ‘human’ attributes into robots will make them fallible, greedy, selfish, power-mad and ‘uncontrollable’…

Video Games- Beating the Economy

Earlier this year, I discovered that the Gaming industry is well on its way towards overtaking the Movies business. Video Games are almost 75% the size of the Movies Business! And growing at close to 50% per annum!!……Admittedly, the show…

Controlling the Corporate Message? The PR Tight-Rope Walk

The wall between ‘internal’ communications and ‘corporate’ (external) communications is being chipped away. Why spend resources on shoring up the wall and in crafting the pristine external message? Some of those resources are better spent in creating one consistent message for everyone. Employees are the best brand ambassadors besides being customers too.

Tales from Two Worlds – On the Same Planet

The Transportation Security Administration (TSA) holds back a passenger carrying the new MacBook Air laptop….not able to believe that it has ‘no hard-drive’. A Freshman trying to use Facebook for homework study group is facing expulsion. All these students are scared…