Tag: Analytics

“Have Data, Will Predict (Something)”

The buzz-word instigated race to make money from data is creating advanced analytical models that can’t be used in business while simple business problems with simple data solutions are left unattended. This is because the business problem has not been…

Taming the Machine (Learning)

The one thing everyone agreed on was the need for Decision Velocity. Increasing it, that is. Make decisions faster. Chris Taylor says that there is simply too much data out there for humans to use effectively. So bring in the…

Stop Listening to your Customers?

Asking customers what they want cannot be taken too literally. Steve Martin writes on HBR Blog So when it comes to getting to the heart of what actually drives decisions and behaviors, a message emerges that at first glance appears…