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	<title>Structured Thoughts &#187; news</title>
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		<title>Video Games- Beating the Economy</title>
		<link>http://structuredthoughts.com/2008/11/16/video-games-beating-the-economy/</link>
		<comments>http://structuredthoughts.com/2008/11/16/video-games-beating-the-economy/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 03:47:44 +0000</pubDate>
		<dc:creator>Gagan</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[economy]]></category>
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		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://structuredthoughts.com/2008/11/16/video-games-beating-the-economy</guid>
		<description><![CDATA[
			
				
			
		
Earlier this year, I discovered that the Gaming industry is well on its way towards overtaking the Movies business.
Video Games are almost 75% the size of the Movies Business! And growing at close to 50% per annum!!&#8230;&#8230;Admittedly, the show biz is a mature industry and is not expected to have a blistering rate of growth [...]]]></description>
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<p>Earlier this year, I <a href="http://structuredthoughts.com/2008/01/04/video-games-is-new-age-entertainment/" target="_blank">discovered that the Gaming industry </a>is well on its way towards overtaking the Movies business.</p>
<blockquote><p>Video Games are almost 75% the size of the Movies Business! And growing at close to 50% per annum!!&#8230;&#8230;Admittedly, the show biz is a mature industry and is not expected to have a blistering rate of growth &#8211; but Gaming almost as large as the entire Movie business?</p></blockquote>
<p>And now, amid the doom and gloom of slowing economy and stagnant consumer electronics business, the <a href="http://www.npd.com/press/releases/press_081110a.html" target="_blank">market research specialist NPD Group is reporting</a></p>
<blockquote><p>In the U.S., third quarter total industry unit sales grew 8 percent versus 2007, even as the economy showed accelerating signs of recession&#8230;&#8230;  Heading into the critical fourth quarter, the U.S. games industry is on solid ground..</p></blockquote>
<p>One of the largest companies in the industry, <a href="http://news.cnet.com/8301-13846_3-10097135-62.html" target="_blank">Take-Two</a></p>
<blockquote><p>&#8230;.envisions future revenue for the video game industry, &#8230;sees microtransactions and downloadable content as the &#8220;biggest opportunity&#8221; and calls subscription revenue the &#8220;holy grail.&#8221;</p></blockquote>
<p>Meanwhile, Television viewing is moving online in a multiple-viewer, social, &#8216;gaming&#8217; environment. <a href="http://blog.wired.com/underwire/2008/11/tvs-killer-app.html" target="_blank">Jenna Wortham writes on Wired</a> -</p>
<blockquote><p>As television audiences migrate online, media companies are eyeing social networking as a possible killer app for hooking viewers through their laptops. From simple chat rooms to unique games, the race is on to develop content that complements traditional shows — the more creative and addictive the better.</p></blockquote>
<p>Then, the <a href="http://online.wsj.com/article/SB122644912858819085.html" target="_blank">Wall Street Journal reports on Gaming coming full circle back to a hand-held device &#8211; the iPhone</a></p>
<blockquote><p>The iPhone and its sister device the iPod touch, which feature big screens and powerful graphics, are emerging as serious competitors to Nintendo&#8217;s DS handheld and Sony&#8217;s PlayStation Portable&#8230;.Developers are being lured by Apple&#8217;s online method for delivering games, which has lowered distribution costs and made it possible to profit on games that sell for just a few dollars or are given away with advertising&#8230;</p></blockquote>
<p>So, Games are overtaking Movies&#8230;both are moving online along with the TV shows&#8230;these are all framed in interactive, social settings&#8230;all are available via pay-per-use subscription models&#8230;and right on your iPhone. All your entertainment is now in the palm of your hands to be consumed at will.</p>
<p>It&#8217;s clear that the &#8216;game format&#8217; has taken over entertainment and online subscription has eroded purchase thresholds. Economic news and debates do not matter in the pastimes anymore.</p>
<p>Update 11/26/08 &#8211; Daniel Terdiman at CNET is also writing about <a href="http://news.cnet.com/8301-13772_3-10107412-52.html" target="_blank">the video game industry being recession-proof </a>despite noting some caveats from Wall Street-types.</p>
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